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Unlocking Revenue in Barbering: Why Male Grooming Services Are the Smartest Move You’re Not Making
- Kevin Dunstall
- Jun 20
- 3 min read
In today’s fast-evolving barbering landscape, standing still is not an option. The market is more competitive than ever, client expectations are shifting, and the cost of acquiring new customers continues to rise. For barbershop owners looking to grow revenue without throwing money at ads, one powerful strategy is hiding in plain sight: offering male grooming services to your existing client base.
Let’s be clear, we’re not talking about a full-scale reinvention of your business. This is about smart, product-led innovation: enhancing what you already offer to the customers you already serve. It’s efficient, profitable, and often far more sustainable than chasing new footfall with costly advertising campaigns.
The Case for Diversification: Add Value, Not Overhead
The average transaction value in a traditional barbering setup, a haircut, maybe a beard trim, is relatively modest. But by introducing services such as Eye Revitalise, Express Beard Boost, Beard Boost, Follicle Boost, Age Defence Express Facial, Age Defence Facial, Luxury Shave you can significantly increase the average spend per client visit.
Let’s say your average haircut is £25. Adding a £5 express facial, or a £10 Beard Boost taking that transaction to £35, giving you a 40% uplift in revenue for the same appointment slot. Multiply that by just a few clients a day, and you're looking at a tangible boost to your weekly turnover with minimal additional operational cost. And this increase doesn’t even include the improved potential of a retail sale.
Acquisition vs Activation: Where’s Your ROI?
Many barbershops make the common mistake of spending hundreds of pounds a month on Instagram ads, Google pay-per-click, or flyer drops. Or hours producing content for TikTok and Instagram, all aimed at attracting new clients who may or may not return. And let’s be honest, your time is limited and valuable.
But what if that same time and investment was used to train staff in high-margin grooming treatments, purchase quality consumables, package these services in smart, upsell-friendly bundles, and partner with a barber friendly brand like Daimon Barber?
The reality is, existing clients are easier to convert, trust you more, and cost nothing to re-engage. Your customer acquisition cost (CAC) for someone already in the chair is effectively zero. The return on investment for selling additional services to current clients almost always outperforms cold lead generation, and it strengthens brand loyalty while you’re at it.
A Smarter Business Model, Not Just a Trend
Male grooming is no longer a niche — it’s mainstream. From skincare to grooming regimens, today’s male clients are more open than ever to taking better care of themselves. By responding to this cultural shift with targeted services, you position your barbershop not just as a place for a tidy cut, but as a destination for self-care.
More importantly, you transition from a volume-based business model to a value-based one; one that’s scalable, resilient, and better equipped to weather seasonal dips or local competition.
Male grooming services like, Eye Revitalise, Express Beard Boost, Beard Boost, Follicle Boost, Age Defence Express Facial, Age Defence Facial, Luxury Shave, can take 5 or 45 minutes and can increase your ATV from £5 - £35 per service and will significantly increase the potential of a client buying retail, and rebooking.
Final Thoughts
As a business owner, your most valuable asset isn’t your chair — it’s your client list. The smartest growth strategy right now isn’t necessarily more ads, more likes, or more hustle. It’s serving your existing clients more deeply, more effectively, and more profitably.
Adding male grooming services isn’t just a trend — it’s a smart business decision. And those who lean into it now will be the ones leading the sector tomorrow.
ATV Calculator Based on a busy barber shop:
Clients PW | 200 | 200 | 200 | 200 |
ATV | £25 | £27.5 | £30 | £32.5 |
Gross WT/0 | £5000.00 | £5500.00 | £6000.00 | £6500.00 |
Increase ATV: £2.50 | £5500.00 | £6000.00 | £6500.00 | £7000.00 |
Increase ATV: £5.00 | £6000.00 | £6500.00 | £7000.00 | £7500.00 |
Increase ATV: £7.50 | £6500.00 | £7000.00 | £7500.00 | £8000.00 |
Increase ATV: £10 | £7000.00 | £7500.00 | £8000.00 | £8500.00 |
DAIMON BARBER: Sample Profit, Own Retail V’s imbuyinglocal.com
PRODUCT | BARBER BUY IN | RRP: | BARBER PROFIT | PROFIT USING IBL |
Exfoliating Cleanser 100ml | £18.85 | £29.00 | £10.15 | £5.50 |
Advanced Shave Cream 100ml | £22.10 | £34.00 | £11.90 | £6.00 |
Post Shave Balm 100ml | £21.45 | £33.00 | £11.55 | £6.00 |
Face Serum 30ml | £33.80 | £52.00 | £18.20 | £9.00 |
Moisturiser 50ml | £28.6 | £44.00 | £15.40 | £7.50 |
Eye Formula 15ml | £21.45 | £35.00 | £12.25 | £6.00 |
Face Wash 100ml | £18.85 | £29.00 | £10.15 | £5.00 |
Face Wash 100ml | £21.45 | £33.00 | £11.55 | £6.00 |
Hair Growth Galvanizer 100ml | £24.70 | £38.00 | £13.30 | £7.00 |
Useful Links:
· The Barber Works (Link)
· I’m Buying Local (Link)
· Salon Financial Services (Link)
· The Cre&tive Works (Link)
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